Not to Be Outdone... BMW Recalls

Even the wildly successful, defiantly (and proudly) independent automaker BMW has hopped on the recall rage/trend of 2010- but wait, explain something to me...

"In some cars brake fluid has leaked into the hydraulics, preventing pressure from building up. The customer notices this since he needs to apply more pressure to the brake, but the brakes still work,"

Quoted directly from the company... courtesy of Yahoo! and Reuters. It's probably a typo- but that's what it read...

Explain something to me- or maybe I'm losing it for a second.... "brake fluid has leaked into the hydraulics..."

Aren't the braking systems hydraulic by design to begin with? And they're hydraulic with what? Water? Iced Tea? Piss?
Brake fluid (I thought) is the fluid in the hydraulic system, that constitutes a modern-day braking system in a car.... It's like saying... "the salt water has leaked into the ocean..."

And if the fluid is leaking out of the system, well... It's not good- but it happens.

And this problem hardly qualifies, IMHO, as a recall- sounds like something of a quirk- something that happens with age or use. It's called- "the shit may wear out..." not a recall.

It happens all the time- the cars get old- they wear out- something breaks, causing it to not perform like it once used to or should...

It's not like the problem persists in brand-new cars- or low-mileage cars.

Sure, it's the braking system- and you don't want them to break... Well, you do... just you want them to work.

That's my Yogi Berra bit of the minute.

Regardless- recalls have been the new catchphrase/bit of PR and news agencies, auto manufacturers and maybe even car dealer associations around the world lately.

Read about it, get scared... come in, get your car fixed... look around. It gets the cars in the news, and people in the door.

Perfect.